... Core Marketing in 1995 and has taken a leading role in developing brand strategies, positioning, messaging and integrated marketing campaigns across all commercial channels.
Ms. Bischoff James consults ...
Our Awards
Core Marketing has been the recipient of three international MarCom Awards. These awards are administered and judged by the Association of Marketing Communication Professionals and entries ...
... brand name recognition and related only to the original product brand name and experience. As a result, sales were flat and market penetration challenging.
Core Approach & Solution: Core Marketing conducted ...
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Customer Engagement
Integrated Marketing Plan
Brand Expression and Elevation
How Well Does Your Brand Resonate?
It's important to reach your customers on an emotional level and create ...
Award-winning Brand Consultancy
Brand Evolution. Brand Integration. Brand Elevation.
Dianne Bischoff James launched the award-winning brand consultancy, Core Marketing, to help people and organizations ...
... Bischoff James, a marketing professional, married mother of three and successful Chicago businesswoman appeared ostensibly to have it all. Yet, deep down inside, Dianne knew she was completely off track ...
... think about changing course mid-life and ultimately creating a better direction.
MidWest Book Review
Dianne had a healthy family, a successful career in marketing, a house on Chicago’s north shore, ...
... to meet the needs of each group.
Credentials
Dianne graduated Magna Cum Laude from Northwestern University with a Master of Science in Integrated Marketing Communications and has a BA in Psychology ...
... transformation.
An accomplished marketing consultant with a high-gloss career through her 30s, Dianne masked childhood traumas, clinical depression, food addiction and suicidal tendencies while still ...
During a recent business marketing seminar, the keynote speaker from General Electric recommended a book and I jotted down the title. Typically I'm not into goal-setting books because I've read hundreds ...