Portfolio

We Build Powerful Brands

We specialize in creating innovative brand experiences that introduce, renew and strengthen brands. We begin by understanding your customer's journey and develop transformational strategies to enhance brand touchpoints and elevate inbound and outbound connectivity.

At Core, we will help you reach your full potential utilizing the principles of...

Distinction - unique market positioning above and beyond the competition
Connection - brand messaging and elements to reach and resonate with customers
Visibility - creative, dynamic communication tools to express your brand's personality

Market Research

Do You Look At The World From Your Customer's Perspective?

Our branding process utilizes proprietary qualitative research methodologies to establish your brand’s strategic groundwork. These studies distill customer insights, experiences and perceptions to create a foundation for externally-driven branding campaigns that are relevant and meaningful.

In-depth Interviews
Focus Group Facilitation
Ethnographic Research
Pulse-In Studies
Competitive Analysis
Brand Communication Audits
S.W.O.T. Analysis

Brand Assessment & Strategy

How People Describe Your Brand When You're Not In The Room?

Your brand needs to break through the clutter of today's competitive environment. We determine your brand’s unique marketspace and utilize Positioning Pillars™ to articulate its unique nuances and qualities. We also establish brand Proof Points™ so you can lock in your strategy, own your corner of the marketplace, manage your brand experience and deeply resonate with your segment.

Brand Strategy
Brand Architecture
Customer Segmentation
Brand Positioning Pillars™
Brand Proof Points™
Brand Voice Platform
Customer Experience Mapping
Customer Engagement
Integrated Marketing Plan

Brand Expression and Elevation

How Well Does Your Brand Resonate?

It's important to reach your customers on an emotional level and create positive experiences across every touchpoint. At Core, we establish a Brand Revitalization Roadmap that identifies revolutionary strategies and integrated marketing tactics to increase inbound and outbound connectivity, enhance customer engagement, increase ROI and improve your brand's lifetime value.

Inbound/Outbound Campaigns
Digital/Social/Mobile Marketing
Videos
Advertising Campaigns
Trade Programs
Events
Industry Public Relations
Brand Revitalization Road Map

Brand Training

Does Your Brand Have A Unified Voice?

We utilize best practice training techniques to align team members with your organization's vision and goals. These brand training programs create a powerful, unified internal voice so your brand ambassadors can evangelize the brand with consistent, poignant messaging.

Internal Branding Programs
Channel Brand Training
Brand Ambassador Training
Train the Trainer Programs

Integration Workshops

How Integrated Are Your Working Teams?

Highly effective teams are integrated around a central vision and understand how they can contribute individually and collectively to bottom line. These corporate workshops unify your organization and provide swift change models to achieve overarching goals.

12 Shortcuts To An Integrated Workplace
Integrate Your Brand for Greater Impact and Results

Award-winning Brand Consultancy

Brand Evolution. Brand Integration. Brand Elevation.

Dianne Bischoff James launched the award-winning brand consultancy, Core Marketing, to help people and organizations see and realize what’s possible for themselves and the world around them. It's our passion that enables us to help you solve business problems through better branding. We do so by creating dynamic brands and activating accountable marketing programs to increase profitability, establish a competitive edge and integrate organizational performance.

Discover. Connect. Engage.

We discover the unique value your brand brings to the market and articulate it in a way that is relevant and compelling. Grounded in a distinctive market position, we develop programs that help your brand stand out, come to life and engage with internal and external audiences. We do this by understanding your customer needs, connecting with them at a core level and delivering powerful branding solutions.

Meet Dianne Bischoff James

Dianne Bischoff James is an award-winning brand marketer, acclaimed author, public speaker and leader in the art and science of business and life transformation. She launched Core Marketing in 1995 and has taken a leading role in developing brand strategies, positioning, messaging and integrated marketing campaigns across all commercial channels.

Ms. Bischoff James consults with corporate clients and offers a suite of multidisciplinary services including qualitative research, customer insight distillation, brand architecture design and brand strategy and messaging platform development. She also manages the execution of insightful and intelligent campaigns across traditional, web, mobile, social and interactive channels.

Prior to launching Core, Dianne graduated magna cum laude from the Integrated Marketing Communication program at Northwestern University and studied directly with Don E. Shultz. She worked for Kuczmarski & Associates, a leading product development firm and was a strategic marketer for several commercial real estate developers including JMB Partners, Westcor, The Wilder Companies and General Growth. With over twenty years of experience, she has been recognized for branding excellence with a Platinum MarCom Award in 2014 and 2012 as well as a Gold MarCom Award in 2008.

Dianne is also the bestselling author of The Real Brass Ring, a dynamic group facilitator, transformational coach and commercial/film actor.